PepsiCo said Monday that it is buying prebiotic soda brand Poppi for nearly $2 billion.<\/p>\n
While soda consumption has broadly fallen over the last two decades in the U.S., prebiotic sodas, fueled by industry newcomers Poppi and Olipop, have won over health-conscious consumers over the last five years. The category\u2019s growth makes it attractive for Pepsi and its rival, Coca-Cola, which recently launched its own prebiotic soda brand, Simply Pop.<\/p>\n
Pepsi said it plans to acquire the upstart Poppi for $1.95 billion. The deal includes $300 million of anticipated cash tax benefits, making the net purchase price $1.65 billion.<\/p>\n
Pepsi will also have to make additional payments if Poppi achieves certain performance milestones within a set time frame after the acquisition closes.<\/p>\n
Pepsi did not say when the deal is expected to close, pending regulatory approval.<\/p>\n
Poppi\u2019s founders Allison and Stephen Ellsworth launched the brand back in 2018, the same year that Olipop was founded. Poppi\u2019s formula includes apple cider vinegar, prebiotics and just five grams of sugar.<\/p>\n
The company recently made its second straight Super Bowl appearance with an ad during the big game, demonstrating both its deep pockets and a desire to reach an even wider audience.<\/p>\n
But as Poppi\u2019s sales have grown, it has also attracted backlash for its health claims. The company is currently in talks to settle a lawsuit that argued Poppi\u2019s drinks are not as healthy as the company claims, according to court filings.<\/p>\n