Tiger Woods\u2019 new logo for his Sun Day Red golf apparel line is facing a trademark dispute.<\/p>\n
Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with the U.S. Patent and Trademark Office, alleging that Sun Day Red and Tiger Woods have \u201cunlawfully hijacked\u201d Tigeraire\u2019s design into their own branding.<\/p>\n
\u201cThe actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire\u2019s long-standing protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create. SDR\u2019s application should be denied,\u201d the court filing said.<\/p>\n TaylorMade Golf, the company behind Sun Day Red, told CNBC, \u201cWe have full confidence in the securitization of our trademarks.\u201d<\/p>\n Sun Day Red was launched in May, following Woods\u2019 27-year partnership with Nike.<\/p>\n The brand pays homage to the fact that Woods always wears red on Sundays and the logo is a tribute to the 15 majors he\u2019s won over the course of his career, Woods said previously.<\/p>\n \u201cSun Day Red continues to penetrate the North American marketplace,\u201d TaylorMade CEO David Abeles said. \u201cOur products have been extremely well received.\u201d<\/p>\n A spokesman for Woods declined to comment on the matter.<\/p>\n Woods and the Sun Day Red team will have 40 days to file an answer on the notice.<\/p>\n The opposition proceeding will bring the trademark application that Woods filed for his new logo to a halt, Josh Gerben, a trademark attorney, told CNBC. It is unlikely to affect future production of the line, though, he said.<\/p>\n \u201cThey now likely give themselves an opportunity to negotiate with Tiger and TaylorMade to see if there\u2019s a resolution that might be had,\u201d Gerben said.<\/p>\n He expects the case to settle before it gets close to a trial.<\/p>\n \u201cBy filing this opposition, the portable fan company really basically gets them a seat at the table to negotiate,\u201d he said. \u201cBecause in order for Tiger and TaylorMade to get this trademark registered there, you\u2019re gonna have to win this case.\u201d<\/p>\n<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Tiger Woods\u2019 new logo for his Sun Day Red golf apparel line is facing a…<\/p>\n","protected":false},"author":1,"featured_media":8516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-8515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/dailywashingtoninsider.com\/index.php\/wp-json\/wp\/v2\/posts\/8515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailywashingtoninsider.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailywashingtoninsider.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailywashingtoninsider.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailywashingtoninsider.com\/index.php\/wp-json\/wp\/v2\/comments?post=8515"}],"version-history":[{"count":0,"href":"https:\/\/dailywashingtoninsider.com\/index.php\/wp-json\/wp\/v2\/posts\/8515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailywashingtoninsider.com\/index.php\/wp-json\/wp\/v2\/media\/8516"}],"wp:attachment":[{"href":"https:\/\/dailywashingtoninsider.com\/index.php\/wp-json\/wp\/v2\/media?parent=8515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailywashingtoninsider.com\/index.php\/wp-json\/wp\/v2\/categories?post=8515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailywashingtoninsider.com\/index.php\/wp-json\/wp\/v2\/tags?post=8515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}